Friday, March 12, 2010

the apple catalogue is a model for the industry!

No, I am not an Apple 'fanboy'. I test their products, but i don't even use them as my own personal choice. However when Apple does something way better than the industry, it is worth acknowledging. Apple negative points are worthy of note too...but today is about a strength.

Look at the apple catalogue, in particular the iPhones and MacBooks. Compare the list of phones with those of Nokia, Samsung or Sony-Ericsson. Compare the list of laptops with those of Dell, Asus or HP.

The point to notice is that Apple don't make a huge list of choices, and it is easy to determine the relative strengths and weaknesses of the various models. For any of the competitors listed, there is a myriad models. Take Asus notebooks for example. While for some models (usually special models like the bamboo notebook) their is a clear differentiator, but more often their seems to be several models where the specification difference is unclear. It is really difficult to decide which model is most appropriate for your use, or even which model is should command the higher price.

Most competitors simply give far too many options. Not only is it confusing to make a choice as to which model to buy, when it comes to support there are so many models to provide drivers for or find others with the same machine who have solved the problem you are facing.

With less models to choose from, Apple products are industry best sellers even where Apple are not the industry leader. Nokia sells far more phones than Apple, but does any Nokia sell in similar volumes to the iPhone?

Since individual models are such volume sellers, the accessory market is also better. You can get more covers and accessories for an iPhone than for a 'Nokia' partly because there are so many different Nokias. Want a special cradle to mount your phone to you bicycle for example? Buy an iPhone!

Nokia, Motorola, Samsung really need to take notice. Make a great case design and keep using the exact same footprint to allow the production of accessories. Rationalise the product line! Allow software to differential product instead of an array of very similar yet different case designs. Nokia has done this with the E71,E72 and E63. They need to do this more often!

Anyone agree that choosing models from many suppliers seems like wading through specification of products that simply dont seem different enough?
and finding others who have overcome a problem to one you have discovered,

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